Meta Platforms aims to fully automate advertisement creation and targeting by 2026, allowing brands to input product images and budgets while AI manages content and user targeting on Instagram and Facebook. This shift threatens traditional agency models, as evidenced by significant stock declines among major advertising firms following the announcement.However, brand safety concerns loom, with 60% of advertisers worried about risks in programmatic advertising, necessitating a balance between automation and human oversight. As competition intensifies from other platforms and regulatory scrutiny increases, Meta's focus on AI-driven advertising reflects its need to demonstrate measurable results amid a saturated user base.